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Case Study: Ethics in sport sponsoring

Not surprisingly, sport is regarded worldwide as an important if not the most important side issue, and a means of achieving a better world. It triggers emotions, binds people with different backgrounds and provides many opportunities for personal development. Regrettably, however, sport is also linked to vandalism, doping, black money and fuel gobbling motor cars.

Ethics in sport sponsoring

As the largest sport sponsor in the Netherlands, Rabobank recognises that sport sometimes requires assuming social responsibility and weighing up ethical considerations.

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