Rabobank in business

Why? Because Rabobank is a cooperative bank. As the bank does not have shareholders who expect to be paid a dividend from the profits. Customers come first at Rabobank. What’s more, customers can become members. Rabobank currently has nearly 1,500,000 members who are actively involved in the bank through their voluntary membership. Their membership gives them a unique voice in determining the policy and services of Rabobank. They exercise this voice in the bank’s affairs via a range of representative bodies, including the local management and supervisory boards, general meetings, feedback groups, members councils and youth committees.

Members provide requested and unrequested advice that enables the bank to continually optimise its services. Not only do the members benefit from this; all of Rabobank’s customers reap the rewards of this participation. This has allowed the bank to develop into what it is today: a broad financial services provider that is market leader in a wide range of areas including the small- and medium-sized business sector, the agricultural sector, mortgages and savings. Rabobank’s unique character is actually the reason why it has and continues to be so exceptionally successful. The cooperative identity is the key to success and constitutes its greatest asset.

Society has changed dramatically over the years. Consumers are becoming increasingly demanding with regard to both products and business partners. Customers opt for optimum speed and convenience and want tailor-made advice when they need it. Because Rabobank considers creating customer value as its foremost objective, it tracks these developments closely and responds effectively. Rabobank views this as a critical step forward fulfilling its ambition of market leadership.

Rabobank addresses changed in the market with new distribution formulas and innovative services. Customers can now handle their banking affairs themselves quickly and easily via machines, telephone or internet. But there is always a professional Rabobank advisor nearby if they would like to receive personal advice. The competition has, however, also been on the move, and there has been a discernible decrease in customer loyalty. The strongest possible commercial proposition is consequently vital to ensuring that Rabobank maintains existing, and recruit new, customers.

In order to realise the bank’s ambition and to fulfil its promise to the customer, each and every employee must first and foremost be honest, respectful, professional and sustainability-minded. These core values help employees to make choices every day that are in line with Rabobank’s guiding principles.

Everything at Rabobank revolves around customer focus, teamwork and result-orientation. The employee commits to serving the customer’s best interests, even if the best solution for the customer is not always the most profitable, for the bank.

Rabobank makes major investments in its employees by offering an excellent salary, good and flexible terms of employment and extensive opportunities for training and education. It also fosters optimal performance by providing employees with coaching and by having the employee and his or her manager draft a personal development plan. Rabobank as an employer is also open to initiatives and suggestions regarding the content of work, the balance between private and business life and professional development.

Rabobank is committed to developing a sustainable relationship, based on a balanced exchange that enables employees to successfully and enjoyably put their talents to work for the bank and the customer. Because people make the bank.