Rabobank invests in cycling. This investment is not limited to sponsoring professional teams, but also extends to promoting and supporting recreational cycling in its broadest sense throughout the Netherlands. All these activities are carried out under the auspices of the 'Rabo Cycling Plan'.
Sponsoring
Rabobank is the largest sponsor of sport and culture in the Netherlands. Rabobank has selected three branches of sport to focus its sponsorship activities on: cycling, equestrian sports and hockey. Cultural sponsorship provides excellent opportunities for demonstrating Rabobank’s versatility and social involvement.
The Rabobank’s sponsorship activities are based on two pillars: sports and culture. Rabobank has selected the following three branches of sport to focus its sponsorship activities on: cycling, equestrian sports and hockey. Rabobank believes that it is crucial to support both the top and the breadth of these sports. Cultural sponsorship provides excellent opportunities for demonstrating Rabobank’s versatility and social involvement. Rabobank supports the development and conservation of the Netherlands’ cultural heritage through its association with cultural partners.
Sponsorprojects of the Rabobank not only aim at the top, such as the Rabo ProTeam in cycling racing or the national hockeyteam. The sponsoring also translates himself in a large number of more small-scale activities. Think of youth training in cycling and the equestrian sport, recreational cycling, projects to promote recreational of the association framework.
Rabobank’s sponsorship policy places key importance on continuity and results through partnership. This demands professional partners with which Rabobank is pleased to enter into long-term partnerships.
Cycling
Field Hockey
Rabobank has been the main sponsor of the Royal Dutch Hockey Federation (KNHB) for more than ten years. The KNHB is one of the most well-organised sports federations in the Netherlands and is a prime example of a market-orientated organisation.
Equestrian Sports
Rabobank sponsors the Royal Dutch Equestrian Federation (KNHS). The KNHS is one of the top-five sports federations in the Netherlands.
Culture
Rabobank has been an active sponsor in the cultural sector for numerous years. Sponsoring cultural activities corresponds ideally with Rabobank’s position as a bank that is firmly rooted in the society and that invests in the community on a sustainable basis.
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