Emerging consumer trends in the US and Canadian beverage industry
The soft drinks sector in Canada and the United States is a large and mature industry. Sales of soft drinks across the two countries are worth over USD 90 billion per year, as a large majority of the population consumes soft drinks in some form on a daily basis. Although mature, the soft drinks sector continues to evolve as it responds to consumer demand. In recent years, however, the pace of change appears to be quickening.
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