Global Focus - Australian wine
Can Australia compete in the future wine industry?
The Australian wine industry has faced considerable oversupply and falling prices. Big question: can things return to how they were in the good days or has the global market changed too much? In essence, can the successful Australian export machine regain its momentum and increase exports of branded premium wines again at higher prices and what can it do to achieve this? If it fails to regain its momentum, there is significant risk that the industry will return to difficulty when production regains momentum in 2009 and beyond. Questions, questions and challenges to be faced by the Australian wine industry.
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