The German juice market
Juice and fruit based beverages are trendy, but industry is being strongly affected by increasing costs, mainly as a result of rising costs for raw materials and semi-finished products. Rising energy costs and (in)direct regional factors, like road toll, packaging regulation or VAT increase, are also having an impact, especially since the necessary consumer price increases for juice and nectar have not yet fully been implemented by retailers. This is putting margins under pressure and causing financial problems for smaller producers. See here the challenges the German juice market faces.
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