Soaring malting barley and malt prices
In this Industry Note the long-term consequences of the malting barley and malt prices for both the malt industry and the growth strategy of international brewers are discussed. On a global scale, demand for beer is increasing. The main growth for standard lager can be seen in emerging markets, while demand for premium beer is showing worldwide growth. In spite of this, the beer industry is facing some challenges from both higher energy prices and higher malting barley and malt costs, due to short-term and structural changes hitting the malting barley production.
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