Food Forward: “It’s a fork to farm story”

Who’s really driving the future of food? Product developers? The hottest new chef? Tech-savvy farmers? Or is it each of us, every time we decide what we want to eat next? Nick Fereday, Executive Director of Food and Consumer Trends at Rabobank, has the outlook on consumer trends. But can the industry keep up?

“Knowing when a fad will become a trend is the million dollar question.”

- Nick Fereday, Executive Director of Food and Consumer Trends, RaboResearch