Research
Brazil Wakes up to Premium Blends: The Brazilian Specialty-Coffee Market
Brazil is one of the main coffee-consuming countries in the world. In recent years, premium coffee has emerged as a critical driver of consumption growth. Now,...
Report summary
Consumer trends are changing. Younger Brazilian consumers are looking for innovation, new experiences, and product traceability. This mindset change has impacted the specialty-coffee market, bringing investments to the sector, as well as new formats (like packaging or online sales platforms) to commercialise these products.
In terms of volume, coffee beans are the main format in the specialty-coffee market. However, coffee pods have the highest added value among all formats. Despite the high production costs, there is a promising future for premium coffee in Brazil.
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