Incompany 100 customer satisfaction survey
29-9-2006 |
Customer satisfaction at Rabobank increased so sharply last year that the bank has now taken the leading position among financial institutions.
Customer satisfaction at Rabobank increased so sharply last year that the bank has now won the leading position among financial institutions.
This is the outcome of a survey of 4,245 decision-makers in the medium and large business sector conducted by the business magazine Incompany.
Incompany, a Dutch business magazine that carries out independent surveys, reports that focusing on customers is currently undergoing a revival in the Netherlands. And customer focus is precisely one of the areas in which Rabobank excels. Executive Board member Sipko Schat is not surprised by the result: 'Thanks to our extensive network of local member banks, we are often able to develop long-lasting and close relationships with our customers. Consequently, we understand their needs much more quickly and this prevents irritation. This is particularly true if major changes are set to take place within the customer’s company.'
Rabobank scored high sevens in the areas of Business Finance, Corporate Finance and Private Banking. None of the financial institutions were able to achieve such high scores in last year’s survey. Rabobank received particularly high marks for results and service in relation to Business Finance.
Rabobank left its competitors far behind in the field of Corporate Finance with a score of 7.15. Incompany concludes that the customer satisfaction regarding Rabobank Private Banking is rock solid. No less than 160 customer reviews moved Rabobank to the top of the rankings. The bank performed well in all categories – know-how, price, service and results. The high score for know-how is above all thanks to high marks for professional expertise (7.46), reliability (7.46) and communications (7.35).