Rabobank becomes main sponsor of Floriade 2012
7-12-2007 | Other news
Rabobank is to sign a € 6 million contract to become founder (main sponsor) of Floriade World Horticulture Fair 2012. Today Rabobank Director Rob ten Heggeler, Paul Beck and Bert Stek, on behalf of Venlo Region Floriade 2012, signed a letter of intent on the close collaboration between the two parties starting from 1 January 2008.
“One could say that it’s self-evident for us to be involved as founder in Floriade,” Rob ten Heggeler said in Venlo. “But this time around it is much more than that. First and foremost, our business expectations are very high. And there is the added incentive of the plan to give Floriade 2012 an extensive sustainable character.”
Ten Heggeler: “The plan of the Floriade organisation to realise the project with an express focus on sustainability was an added incentive for us to be founder. This also generates support for the mutual intentions of both of us in this area.”
Venlo Region Floriade 2012 Director Paul Beck is especially delighted with Rabobank as the first founder of Floriade 2012.
“With it, a tradition is maintained in the sustainable relationship between Floriade and Rabobank. The key international role played by Rabobank in the agricultural and food field is a perfect match with the objective of Floriade 2012 to put horticulture on the international map.” Mr. Beck looks forward with confidence to the close collaboration in the future.
Floriade 2012 will take place in Venlo in the Netherlands and carries “Living Nature” as a central theme.
Starting from the notion that horticulture is a defining factor for the quality of live, the Floriade park will contain 5 thematic ‘fields’:
- Relax & Heal – The importance of horticulture for a healthy life.
- Green Engine – Horticulture as an economic engine and supplier of green energy.
- Education & Innovation – The interplay between horticulture on the one hand, and education and innovation on the other.
- Environment – The importance of a sustainable society and of a green (working) environment and gardens for our wellbeing.
- World Show Stage – Horticulture as a source of inspiration for art, culture and entertainment.
Floriade 2012 will take place on the site of the future GreenPark Venlo. GreenPark Venlo will be an innovative and distinctive greenfield business park.
