The Secret Ingredient?
Healthy and nutritional food ingredients is a particularly attractive sector of the food ingredients market, but it is facing several challenges. Health and wellness concerns have led more consumers to choose foods for reasons other than their basic nutritional function. Thus, the industry faces challenging health requests. Besides an increase in demand for ingredients with health benefits, there is an increase in demand for reformulations to eliminate unwanted or substitute expensive ingredients. Moreover, the healthy and nutritional food industry is facing a new regulatory framework. As of January 2010, food manufacturers in the EU will not be able to make health claims without strong scientific evidence.
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