Rabo Ag Focus - US Citrus
U.S citrus production is dominated by Florida (primarily for the processing market)and California (concentrating on fresh production). At present the U.S. citrus sector faces numerous challenges, such as severe weather events, issues with disease, competition from foreign suppliers, and growth in availability of substitute products. A successful implementation of initiatives responding to these challenges, a.o. introducing new and innovative citrus products, applying new harvesting technologies and exploring alternative ways to address disease issues, will ensure long-term competitiveness.
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