Rabo Ag Focus - US Table grapes
Over the past 25 years, U.S. consumers have nearly doubled their consumption of fresh table grapes. Increases in production, quality, shelf life, and availability have shifted table grapes from a specialty seasonal fruit to a common item in the American diet. Domestic consumption is expected to rise, due to the consumers' strive to buck the obesity trend. Especially California has a strong position, but has to reckon with a slowly growing acceptance of Chinese-grown table grapes among Chinese consumers China could eventually be a significant low-cost competitive threat in export markets.
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