Ambitions
Building on our mission ‘Growing a better world together’, Rabobank aims to strengthen its leading position in the Netherlands, remain the preferred bank for Food and Agri worldwide, and be the global market leader in lease solutions (Vendor Finance). In addition to being a rock-solid bank, we want to be a meaningful cooperative.
Four drivers of our strategy
To realize these ambitions, we focus on four strategic drivers:
Our customers and members always come first, that goes without saying. But we go a step further. We actively listen to understand what matters most and keep improving, from personal interactions to digital innovations. We stimulate our colleagues to deliver outstanding advice and service. Because we are not just a bank for today, we want to be your bank for life. And we are excited to welcome new customers to join us.
Helping our customers find solutions for today’s challenges is what drives us. To remain a truly meaningful cooperative, we strengthen our cooperative mindset, act on climate, value nature and enable people to make a positive impact in their communities. Besides, we reinvest part of our profits back into society through our cooperative initiatives.
Our colleagues are essential to achieving our ambitions and making a real difference for our customers, members and society. That’s only possible when we offer a workplace where people feel valued, enjoy working together and can grow. In short, when Rabobank is a great place to be. Together, we are building a future-focused, results-driven organization where we can create even more positive impact.
We aim to remain a strong and reliable bank with a solid financial foundation. Because only when we are financially healthy and resilient we can do what truly matters: support our customers and members, create impact together and be prepared for the future. That means our growth is both profitable and sustainable. We deliver operational excellence, comply with laws and regulations and make decisions carefully, with attention to risks, returns and societal impact.