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What’s going on in the beverage world? Our coffee comes in a can, our seltzer is spiked and our beer is aged in whiskey barrels. Consumers are fervently demanding more products that blur category lines. If beverage companies want a piece of the pie, they need to reevaluate their historical product portfolio, their structure, and their strategy for product development.
The information and opinions contained in this document are indicative and for discussion purposes only. No rights may be derived from any transactions described and/or commercial ideas contained in this document. This document is for information purposes only and is not, and should not be construed as, an offer, invitation or recommendation. Read more
