Research
The Future of Fresh Food E-Commerce: Implications for Food Suppliers
Fresh food is an attractive sector for internet giants and fresh food suppliers due to its high purchasing frequency. The Covid-19 period sped up the transition...
“Over the next five years, we expect online fresh grocery sales will grow at a CAGR of 29%, totaling USD 298bn by 2025. This means that online fresh food sales will increase their share of total fresh food sales from 11% in 2020 to over 30% by 2025,” according to Michelle Huang, Analyst – Consumer Foods. This indicates enormous opportunities in China’s fresh food e-grocery. In this report, we analyze different types of fresh e-grocery business models, how they will evolve in the future, and the key implications for both e-commerce platforms and suppliers.
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