Berry Expansion to Continue: US Strawberry Market Update 2021

The planted area for the current marketing year will reach a multi-year high in California, with planted area in Florida and Mexico estimated to expand as well.

“While we expect lower price volatility in 2021, a healthy demand for strawberries will help prices remain at profitable levels for growers,” according to David Magaña, Senior Analyst – Fresh Produce and Tree Nuts.

Although transparency and food safety continue to be imperative, factors such as sustainability and social responsibility will be increasingly relevant differentiators in a more competitive environment.