Emerging Trends in Indian Dairy Post-Covid: Adapting to Changing Dynamics

Looking forward, consumers’ increased focus on quality and food safety and the growing need to develop a sustainable supply chain will force dairy companies to carry out multiple activities at a faster pace. This will include a push toward integration and shifting product mix in favor of consumer retail products (versus basic dairy products), while also increasing engagement with farmers to source superior quality milk. This will, in turn, help farmers access the necessary inputs and services to increase their productivity and income sustainably.