Research
Plant-Based Meat in China: What Does the Future Hold?
Chinese consumers' appetite for plant-based meat alternatives is growing. The demand is buoyed up by, among other things, the increasing preference for healthier...
Report summary
Adoption of these products will largely depend on improvements in taste, texture, price, and other factors. To reach mass-market penetration, suppliers need to improve the products and lower the cost. In our recently published podcast, The Future of Alternative Protein in Asia, Saurabh Bajaj, Asia CEO of Just Asia, says, "Taste is the king; price is the queen." Therefore, products need to get better and less expensive to move from niche to mass consumption.
In this report, we analyze the market opportunities in China, key players in the value chain and how they play, and how to succeed in the future.
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