Franchising in Asia’s Foodservice Industry: What Does the Future Hold?

The ongoing expansion of franchisees will require capital to support their growth. Master franchisees with solid financials could use the cash flow generated from mature areas to fund development. Meanwhile, others will need to raise money from public offerings or strategic and private equity fund investments to expand and to reinforce their balance sheet because of the increasing costs and demand uncertainty stemming from the pandemic and the Ukraine war.