Update
What's on the Menu? Foodservice update 1H 2026
Slower growth at home is pushing brands to look abroad. But the rules of global expansion are changing. New market dynamics, emerging competitors, and persistent trade challenges are redefining the playbook. Now is the time to rethink how international growth strategies are built.
Slower growth at home is pushing brands to look abroad. But the rules of global expansion are changing. New market dynamics, emerging competitors, and persistent trade challenges are redefining the playbook. Now is the time to rethink how international growth strategies are built.
The note also includes an update of current developments and indicators in the foodservice industry