Global poultry quarterly Q4 2026: Fast growth, rising costs and volatility, increasing market divergence

RaboResearch has again increased its 2026 global market growth forecast, from 3.0-3.5% to 3.5%. Unfortunately, the rapid growth of the industry is not leading to healthy market conditions in all regions of the world. A changing economic environment, characterized by slower economic growth in many regions, is resulting in shifts towards more price-driven consumer behavior and, in some regions and consumer segments, demand destruction.