Research
Talking points: Breaking out of the “international aisle”
26 April 2024 19:51 RaboResearch
Here are four themes that have stuck with me and my colleagues from last month’s Natural Products Expo West – an annual opportunity to check in on what’s new and trending with emerging food brands:
1) Realism and the end of hype – Focusing more on the here and now.
2) Breaking out of the “international aisle” – Embracing foods from all over the world.
3) What’s in? – Sustainable farming practices, colorful packaging, and appealing to our sweet tooth.
4) Message to CEOs – Lots to inspire and emulate, little to worry about.