Research
Carb-itrage: The Evolving Market for Sugar Substitution
Rising concern about obesity and diabetes in recent years has thrown the spotlight on sugar consumption. Consumers pay ever more attention to their consumption of...
In this report, we consider the alternative sweetener sector, which should benefit from these trends. We examine the evolution of the sugar substitutes themselves and consider how the positioning of various players in the value chain – sweetener developers, ingredients players, sugar players, and food manufacturers – influences their response to the trend towards sugar reduction.
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