The Rise of China's Supertech Giants: What Is the Implication for Food Companies?

Companies will have to adjust their strategies regarding supply chain/logistics, product innovation, and marketing/advertising. According to Consumer Foods analyst Michelle Huang: "We already know that data and technology is an important asset. What’s new with supertechs is that this data can also flow from the consumer to the manufacturer (C2B). This can create a reversed supply chain, in turn guiding production activities and improving operational efficiency.”

“To succeed in the future, we believe food companies will need to take at least a few steps:
1) establish new principles and build effective operational models tailored to the digital era,
2) redesign marketing/advertising, product innovation, and even the supply chain, and
3) cooperate with supertechs to invest in new technology.”