Out-of-Home Coffee Delivers Growth: A Look at Innovation Around the Globe

Out-of-home coffee is increasingly about brands, innovation, experiences… and then coffee. We believe the next wave of growth in out-of-home coffee will be driven by innovation and expansion outside of the core coffee offering, focusing on areas such as better food, new approaches towards coffee real estate, digital platforms, and new packages and machines for coffee. Examples from around the globe highlight how truly global many of the trends observed in the out-of-home coffee sector are. According to Senior Beverage Analyst Jim Watson, “Companies should be looking for best practices from around the world, and should be open to importing creative ideas from abroad. Even if coffee preferences remain local in the end, the digital and delivery platform might be global.”