Newcomers Reshaping the US Fresh Blueberry Market: What to Expect in 2019/20 and Beyond

“Attractive market prices and margins have invited more producers from diverse producing regions to the party, including growers from Peru and Mexico,” according to David Magaña, Senior Fresh Produce Analyst. “As shipments from these regions to the US market are growing exponentially, US suppliers that compete directly with the newcomers in the same market window will continue to see downward pricing pressure.”

With Rabobank’s recently developed analytical tool, we examine the berry value chain with a unique, regional, and seasonal scenario analysis of the blueberry market. While average prices will tend to be lower, business opportunities for value-added supplies and/or cost-competitive firms will continue as the market expands.