Winning in China's B2B Food Solution Industry – Exploring Supply Chain Opportunities in the Catering Industry

“Business-to-business (B2B) food solution providers are gaining popularity in China,” according to Michelle Huang, Analyst with Rabobank. “This is due to the increasing number of suppliers entering the sector, offering lower costs and convenient food supply solutions. On the demand side, i.e. the catering industry, players are looking to offset the spiralling cost of labor and rent to stay competitive. And consumers are seeking greater convenience.”

This note looks at the different B2B food solutions for the catering industry in China, at the B2B food solution providers, what the sector looks like, the key drivers, and where to go from here. The key questions are: which segments represent the biggest potential, and how can B2B food solution players help the catering industry in the future?