Dairy Export Boom Beckons in ASEAN-6: With a Push and a Pull

A growing milk deficit over the next decade in Southeast Asian markets will be a major pull factor for strategic dairy export growth. Meanwhile, rising geopolitical tensions and receding demand tailwinds in China should propel dairy companies to reassess their long-term export growth strategies.

Jostling for position continues in ASEAN-6 markets, with local champions, established exporters, and new players making measured investments. “Winning in these markets will require targeting the right investments and fine-tuning business models. For some companies, this will necessitate a sizeable shift in strategy. A large portion of the opportunity will be in protein ingredients through business-to-business platforms, requiring product mix optimization and butterfat management,” says Harvey.