‘Disruptive’ Food Products Prove To Be More Hype Than Bite: Is the Age of Food Disruption Over?

So, get ready for boredom, because the next few years will bring about far more incremental innovations and fewer disruptive innovations to consumer food products. Disruptive innovations will likely face more rigorous evaluation, resulting in fewer but potentially more successful disruptive products that have endured more intensive vetting. Meanwhile, we are already seeing an uptick in the number of incremental innovations on shelves and in restaurants.