Alternatives for Plant-based Meat Alternatives: Back to the Drawing Board

We conclude that to reach the mainstream consumer, the plant-based movement could benefit from a reduced association with meat-mimicking and an increased focus on nutrition and clean ingredients, as sustainability appeals won’t do the job alone. This would mean adding more natural options to the current meat-mimicking portfolio and expanding the discussion toward balanced diets, nutrient diversification, reduced processing, affordability, and new ways of bringing good and delicious plants to the plate.