Research
Capturing China's rising cheese demand
China’s cheese market represents enormous opportunities for both offshore and onshore players. For offshore players, the growing Chinese cheese market offers a compelling growth opportunity for exporting over the medium term and is integral to their export strategies moving forward. There are also ongoing headwinds in the short term as the market navigates current weaker economic settings. In the meantime, the market will remain a fierce battleground in the long term, with the emergence of domestic supply as a rising threat.
Domestic players have invested in supply chain improvements, including overseas manufacturing facilities, to gain access to high-quality and price-competitive milk sources. There will be an opportunity to explore new business models and maximize expertise in cheese-making through partnership and collaboration with offshore players.