Talking points: Reflections on the Natural Products Expo West

After a pause, it is interesting to see what insights from the Natural Products Expo West in March have stuck and how this note complements the more immediate reactions shared in our podcast recorded the week after the event.

Here are three takeaways that we'll likely be talking about until the next show comes around:

1) Missing out on the “zeitgeist” – At the show, acknowledgements of the Make America Healthy Again (MAHA) movement were largely absent, which raises questions about how well the show reflects current trends.

2) Is it worth the calories? – Global cuisines, the return of ready-to-eat popcorn, and the growing popularity of modern sodas were the highlights of the show.

3) Protein probably has not peaked – Protein mania was everywhere, but we are probably not done yet.