Processed food

Exclusive Food must work harder: How Europe's aging consumers will reshape demand

Older consumers will increasingly shape Europe’s food market, raising expectations for convenience, nutrition, choice, and control.

Research
12 October 2026
RaboResearch

What MAHA's dietary guidelines mean for US food and agribusiness

New US dietary guidelines prioritize whole, minimally processed foods and may influence demand and policy decisions, with implications for food and agribusiness.

Research
15 January 2026
RaboResearch

Exclusive Every bite counts: GLP-1s and the future of food

Weight-loss medications are driving new food trends. Companies that innovate – focusing on satiety, wellness, and mindful indulgence – can meet emerging consumer needs.

Research
18 November 2025
RaboResearch

Exclusive An all-American approach toward defining ultra-processed foods

The unfolding efforts to define ultra-processed foods (UPFs) in the US are set to significantly reshape the regulatory and commercial landscape for food manufacturers,

Research
10 November 2025
RaboResearch

Exclusive The US-China tariff war will have a limited impact on the Chinese food economy

In this report, we analyze the impact of the trade war between the US and China on the Chinese food economy.

Research
7 May 2025
RaboResearch

Exclusive Talking points: Ultra-processed foods - What's changed?

Awareness of ultra-processed foods is rising, with studies linking them to poor health outcomes. The biological mechanisms remain unclear; opinions on next steps vary.

Research
17 October 2024
RaboResearch
Processed food - Rabobank