Research
Delivering freshness to consumers, Part II: Growth opportunities in China's cold chain market
China’s cold chain has become essential infrastructure for fresh food, frozen products, prepared meals, and other temperature-sensitive goods. Its role is expanding from basic refrigerated transport and storage toward integrated control of quality, processing, inventory, traceability, and fulfillment. The industry has reached substantial scale, but infrastructure, regional coverage, utilization, and service standards remain uneven.

