Video: “The road to change” for Dutch agriculture

From famine to future-proof farming

Dutch farmers have long led the world in productivity and innovation. It’s been a long walk from times of famine to times of feast. The next step in the Dutch agricultural revolution? The transition to a sustainable food system.

Rabobank’s vision for food and agriculture in the Netherlands begins with a look back to where we come from, and pushes forward to where must go. The video “The road to change” tells the story of modern Dutch agriculture, from the post-war imperative of never letting people go hungry again, to today’s challenges of working smarter and staying within planetary boundaries.

To get to an ecologically and economically sustainable agricultural sector, everyone must work together: farmers, government, scientists, entrepreneurs, consumers and bankers. No challenge is too big if we support each other.