IBIE 2025: Innovating in a shifting bakery landscape

Every three years in September, the International Baking Industry Exposition (IBIE) brings bakeries and suppliers together in a fascinating showcase of the latest technologies, trends, and products. The exposition is a golden opportunity for analysts and industry stakeholders to observe the latest innovations and anticipate what may soon appear on bakery aisles and menus across the country.

IBIE 2025 highlighted the bakery industry's efforts to respond to economic challenges and shifting consumer preferences, balancing indulgence and health to meet evolving demands. Through automation, global flavors, and more nutrient-dense formulations, bakery players are redefining their role, not just through product innovation but by shaping the narrative around the value of baked goods in American diets.