Images from the past

More than 40 years of commercials

Do you still remember the 1993 commercial with the turtle? We have compiled a collection of the most memorable commercials from the past. These tv-commercials are all in Dutch.

Visual materials from our history

Of course, we have also been visible in the streetscape with posters and other visual materials. Our branch offices have also undergone a true evolution. This is reflected in developments such as the first computers and the introduction of bulletproof glass. Our visual materials take you on a journey back in time.


Advertisement for the cooperative banks, around 1950.

In the fifties kids could check their ‘savings day’on this card.

In 1962, Boerenleenbank made this poster about ‘Savings month’.

The sixties: exit money bag, enter bank account.

Advertisement of Boerenleenbank (around 1967).

‘Dream house’ poster about mortgages , 1973.

Rabobank used to be a travel agency, too (1974).

Advertisement from 1975 about ‘Silver Fleet’, a savings programme for young people.

Eurochecques, does that still ring a bell? (around 1980).

RaboTienerrekening was the first banking account for teenagers (1982).

There were less ads about lending money than about saving money (1985).

For small entrepreneurs, Rabobank used the slogan ‘Onderneem ‘t’ (1989).

Ad for ensurance policies of Rabobank (1989).

1997 campaign for the student’s banking account.

From 2000 on, Rabobank promotes her international services more often.


The first building of the central bank in Eindhoven, 1900-1911.

Building the new bank in Eindhoven, 1911.

De Coöperatieve Boerenleenbank in Schagerburg (photo: W.D. Niestadt, 1953).

Piles of reports (foto: Hulskamp’s, 1955).

Coöperatieve Boerenleenbank Hoedekenskerke, in the middle of the village (1955).

Opening the safe in Utrecht (photo: Hulskamp’s, 1955).

Entrance of the bank in Soest (photo: L.H. Hofland, 1959).

Counting machines in Apeldoorn (photo: A.C. Stokhuyzen, 1959).

The beginning of automation: ‘ponskaarten’ in 1967.

In the sixties, the computer experts still wore white dust coats.

Centrale Raiffeisen-Bank in Utrecht, 1967.

A crowded bank in Utrecht (photo: Bart Stap, 1970).

Boerenleenbank in Wateringen in the 70s. The director lived upstairs.

Bank in the big city: Raiffeissenbank in Amsterdam, 70s.


A counter behind bars at the Raiffeisenbank in Amstelveen (photo: L.H. Hofland ca.

The old and the young bring their savings to the bank (photo: L.H. Hofland ca. 1955).

In 1965 a ‘bank bus’ visits the customers in new housing estates.

In the 1950s/1960s banks introduce dividing screens to secure privacy.

Robberies in the 1970s urge banks tot introduce bulletproof glass.

The first computers appear in the bank hall during the 1980s.

From the late 1960s Rabobank offers services as a travel agency.

1997 marks the introduction of online banking.

The online era changes the way the interior of the bank looks.

In 2010, the first banking apps go live. The bank is now in the palm of your hand.

A piggy bank from day one

Did you have a piggy bank when you were a kid? It gave you a place to save the guilders, quarters and cents that you received as pocket money for example.


Rabobank Piggy bank, 1975-1990.

Piggy bank in Rabobank orange, 1995-2002.

Special offer in 1978: piggy bank radio.

Piggy bank wooden shoe, in the 80s.

A squirrel with the name Ekko was the symbol for saving in the 70s and 80s.

Piggy bank shaped like a beehive, 1970-1985.

Plastic piggy banks in the 70s.

Metal can piggy banks.

Metal can piggy banks from the 50s.

Metal can piggy bank featuring the logo of the Coöperatieve Centrale Boerenleenbank.

The first plastic piggy banks featured stickers of fairy tales, animals or cars.

Piggy bank coming with ‘The book of Ikke’, a scrapbook for (parents of) little children.