Food Forward NL: A sustainable food system starts with nurturing good ideas

Is food & agri innovation more likely to come from idealistic start-ups or corporate giants? It doesn’t matter, according to Rabobank’s Food & Agri Innovation Team. What matters is that good ideas for sustainably feeding the world come to fruition. Maarten Ooms, from Rabobank Financial Advisory and Solutions Europe, and innovation analyst Saskia Hoebee explain.

“Start-ups are more agile, and can make a difference more quickly”

- Maarten Ooms, Rabobank