Greenhouse Technology: Through the Looking Glass – Are Suppliers Entering a Wonderland of Growth?

Report summary

In the last decade, the investment sum per square meter of greenhouse has increased considerably, and it will continue to rise. Therefore, financing the (international) greenhouse growers embracing modern technologies is challenging.

Many greenhouses are still family-owned and operated, but other investors will get involved more often. These investors set different and sometimes additional requirements for contractors and providers compared to traditional family growers. In order to realize large high-tech greenhouse projects, (turnkey) contractors have to join forces with specialized suppliers. Hence, the dividing line between the exterior and interior parts of the greenhouse is diminishing.

Businesses in the greenhouse construction industry can minimize the risks associated with the volatility of their business in various ways: (1) by being active in several countries, (2) by multi-year investment planning in cooperation with growers, (3) by prefab construction of installations, and (4) by using a flexible framework of small specialized subcontractors.

Suppliers of greenhouse technology can deliver added value by integrating all technologies and by providing advice or maintenance for the greenhouse after the project is finalized. Moreover, successful suppliers will be able to invest in research and development.