Update

What’s on the menu? Foodservice update Q4 2025

17 November 2025 9:00 RaboResearch

Some foodservice brands are outperforming the market in 2025 by focusing on customer needs, operational excellence, and delivering clear value.

Intro

The foodservice industries in Europe and the US are currently experiencing modest revenue growth, largely driven by price increases. However, performance across individual companies is increasingly polarized, even within the same country or segment. This divergence is evident in financial disclosures, insolvency rates, and brand expansion trends.

Despite a challenging environment, certain players are consistently outperforming. These leaders share three core success factors:

    Customer-centricity: Innovating to stay relevant and pricing strategically to retain core customers. Operational excellence: Delivering strong execution, supported by capital investment, capable leadership, and technology. Financial discipline: Maintaining access to funding and managing balance sheets prudently.

Looking ahead to 2026, the operating environment is expected to remain similar – characterized by low growth and high uncertainty. In this context, company-specific capabilities will continue to be the key differentiator. Technology, expansion opportunities, and investors' interests are all on hand. But only those with superior execution will be positioned to capitalize on them.

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