Beer: Cost of goods sold dashboard Q2 2024

In our second periodical publication on the cost of goods sold in the beer business, we highlight that costs have remained stable over the past six months. While commodity prices eased, labor costs increased. Looking ahead, we expect that cost stability will continue, although the two cost categories might switch places again. Labor markets are starting to soften, while commodity markets seem to have turned a corner, driven by conflicts, political uncertainty in the energy market, and unusual weather patterns affecting agricultural commodities. Despite high risks, this cost stability should enable brewers to restart selective promotions to rebuild volume, which recently struggled (as highlighted in our Beer Annual publication from August 2024).