Research

Taking East African floriculture to the next level

6 January 2026 15:21 RaboResearch

Kenya’s floriculture sector is growing fast, tackling risks and sustainability through diversification, digitalization, and global collaboration.

Intro

The cultivation of cut flowers in Kenya and other East African countries has flourished since the turn of the century. Today, approximately 100,000 people are directly employed on flower farms in Kenya, with another 60,000 working in flower transport and other supporting activities. Dutch and African-owned businesses operate side by side, strengthening ties between Kenya and the Netherlands. This collaboration set the stage for the Floriculture Africa Executive Forum, an exclusive event organized by Rabobank for industry leaders and held in Amsterdam on November 3, 2025. This article provides an overview of the main highlights.

Here are five key insights from the Floriculture Africa Executive Forum:

    Exports from Kenya to non-European markets are growing rapidly. Portfolio diversification beyond roses is accelerating. Digital platforms are reducing dependency on intermediaries and streamlining trade. Sea freight development is critical for future development despite geopolitical risks. Cooperation between Africa and Europe can expand global market potential.

Co-author: Loise Wairagi

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