Innovate with impact

There are several models for setting up corporate innovation. At Rabobank, we chose to work with business-led Innovation. Meaning innovate within the bank, in close cooperation with our business lines; Retail clients, Business clients, Wholesale & Rural and De Lage Landen. The business lines are in the lead. They have a clear vision and an innovation strategy that reflect our priorities as a bank. The innovation department helps to accelerate and validate or invalidate their ideas & concepts following our innovation funnel. Our innovation funnel is key, per stage of the funnel we use different tools and techniques to validate the proposition or part of it.

5 Stages of the innovation funnel