Research
Malting Industry Outlook 2030: Structural Implications of Key Beer Trends on the Global Malt Industry
Global malt demand is expected to reach 23.1m metric tons by 2030, a growth of 1.3m metric tons (or 6%) over 2019 pre-Covid levels. “The key factors that will...
Report summary
Key trends driving malt demand in the beer industry:
Beer is the major destination for malt, accounting for 80% to 90% of global malt use. In mature economies, consumption is under pressure. However, in emerging markets improvements in affordability are leading to volume growth and migration away from illicit alcohol. As a result, global beer consumption is declining marginally and is shifting from mature regions in North America and western Europe to emerging markets in Africa and Southeast Asia.
Emerging-developed markets have recently moved from emerging to mature trends, as consumers no longer want to drink more, but ‘better.’ Here, as in mature markets, the share of craft beer (which uses up to three times as much malt per hectoliter) is increasing.Premium beer (which uses more malt and fewer adjuncts) is also growing, resulting in a higher malt inclusion rate for non-craft beer. After the Covid crisis, the long-term premiumization trend is expected to return, and malt demand will grow from a decreased 2020 basis.
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