Blueberry update 2025: Unlocking demand to match expanding supply

Blueberry consumption continues to grow in key markets. In the US, consumption is deepening among top buyers, but household penetration still presents room for growth. There is evidence that overall blueberry demand is increasing significantly and outperforming other fruits. Snacking represents opportunity for future demand growth, both in traditional and emerging markets. Peru's export surge has opened the door for new entrants, but fragmentation remains. Early signs of consolidation across the berry sector suggest a strategic shift toward scale, integration, and year-round supply.

Global blueberry supply is expanding and diversifying, with exports exceeding forecasts and new origins reshaping competition. Peru leads, but Morocco is quickly gaining ground and could eventually overtake Chile and Canada. US production is holding steady, Canada is stabilizing, and Mexico faces pressure to improve cost efficiency. South America is embracing varietal innovation, while Europe is facing labor and regulatory headwinds. Africa is consolidating around Morocco's growth. Meanwhile, China will remain the top producer and is starting to export. Together, these shifts point to a more integrated global supply landscape, where scale, genetics, and logistics will drive future competitiveness.

Global blueberry demand is gaining momentum, led by North America and Europe. US consumption of fresh blueberries exceeds 1.3kg per capita and continues to climb, while EU household purchases remain strong despite price volatility and uneven supply. Asia offers long-term potential, with countries like India and Thailand showing early import growth. China, although the largest producer, still consumes less than 0.5kg per capita, highlighting room for expansion. As health and convenience trends persist, unlocking demand will require targeted marketing, consistent quality, and strategic supply alignment.