Research
World Fruit Map: A changing basket of fruits and trade flows
The new World Fruit Map reveals significant changes in global fruit markets: Rising fruit prices, a sharp decline in global orange juice supply, reduced fruit production in the EU and US, and shifts in the varieties of fruit being cultivated. These structural changes in global trade and availability are driven by a combination of factors, including rising production costs, weather events, and evolving consumer preferences.
In this new edition of the RaboResearch World Fruit Map, we offer a comprehensive overview of key developments in global fruit markets. Several trends identified in the 2018 edition have continued, such as the growing role of Latin America in fresh fruit exports, sustained consumer demand for blueberries and avocados, and the dominance of the US and Europe in global fruit imports.
The latest edition also reveals significant changes: Rising fruit prices, a sharp decline in global orange juice supply, reduced fruit production in the EU and US, and shifts in the varieties of fruit being cultivated. These structural changes in global trade and availability are driven by a combination of factors, including rising production costs, weather events, and evolving consumer preferences.
With climate change, resource constraints, and logistical disruptions expected to persist, fruit prices are likely to remain elevated, and the EU and US will continue to rely heavily on imports.
Click here to download the World Fruit Map 2025
> RaboResearch World Fruit Map 2025
* Poster versions of the World Fruit Map 2025 are exclusively available to Rabobank clients. To receive one, please contact your relationship manager.